7 Ways to Instill Trust in Your Website Users

Posted by | June 16, 2016 | Tech | No Comments

A couple of months ago we launched our interactive division here at Volano Solutions. Every project is different, but there are a few things every client wants: increased revenue, more sales, and customer loyalty. Those are standards in our website project objectives. Whether you have an ecommerce site or your site is simply meant to be informative, there are some elements we consider essential in establishing trust with your users. So, let’s talk about how Volano builds trustworthy websites…

  • Reviews and Testimonials

According to a Bright Local study, almost 90% of consumers have read online reviews to determine the quality of a local business, and 39% do so on a regular basis. When you make these reviews readily available, you can establish trust sooner without making your customers dig for the information.

  • Showcasing Clients

Showcase your clients by adding their logos and links to your site. A nice touch would be adding case studies for those really successful projects and relationships. It’s always best to gain consent first.

  • Press Mentions

Be sure to share your positive press mentions. A simple slider with excerpts from articles in which your organization is given props can go a long way in reassuring potential customers and clients that you have a solid reputation for taking care of your customers.

  • Memberships and Awards

Do you have A+ ratings, certificates, memberships, awards, etc.? Be sure to add mention of these on your website. These acknowledgements let your site visitors know what they can expect from you. They are further proof that you can guarantee the level of service they’re looking for.

  • Security Policy

Your customers want to know what measures you’ve taken to ensure their information is secure. Be sure to offer a security policy that includes what systems and tools you use on your site, complete with logos/badges.

  • SSL

An SSL is now a standard online security feature. An SSL is a digital certificate that verifies the authenticity and identity of the merchant or organization. This certificate proves to visitors or online shoppers that the website is secure and reliable.

  • Presentation

Last but certainly not least, presentation is key to gaining trust. You need a professional site with authentic imagery and relevant resources. Additionally–we beg you–please be sure your text is grammatically correct and proofed for spelling errors. Nothing will discredit an organization faster than an unprofessional site.

Not too bad, right? These are all really easy additions to make to your site to instill trust in your visitors. Want to know more about how you can offer your site visitors a safer, more reliable online experience with your brand? Read more about our interactive division here. Then, give us a ring.